Digital Marketing Manager

Digital Marketing Manager

• Insurance
• February 19, 2019

Digital Marketing Manager - Healthcare Platform (5-7 yrs)

Purpose of this position:

- To create & implement programatic campaigns for all business verticals of Medlife

- Reporting, dashboarding, performance review and optimization of all such campaigns

- Should be well-versed with fundamentals of online marketing, setting digital marketing campaigns from scratch in various mediums & channels

- Should be able to perform customer-target research, channel-audience research, keyword research, Ad copy writing, & landing page optimization

- Good analytical skills with an ability to drive meaningful actions from large data sets

- Candidate should be good in written and verbal English communication to be able to interact & coordinate with internal & external teams

- Good hands on MS Excel, Google analytics and similar tools that aid in analysis and reporting